But it probably won't be the start of a format war.

I had forgotten that China was working on its own HD format. Will there be a format war? I don't think so. Couple reasons why...

1. Its regional, not global as far as I can tell.

2. Warner has a history of trying to compete with piracy by offering legitimate goods as cheap as possible over there.

3. By using a different format, those of us in other regions can't buy the cheaper Chinese versions for use in Blu-Ray players.

Shrewd.