It's mighty funny how Borderland 2 content is stuffed in my face the entire week that guild wars 2 was released... Madden 13 was released and Wow 5.0 content patch was released... now I'm not saying anyone should give a particular $%^ about either game... but at least those are out! These games aren't obviously being paraded around the hype train.... I assume that when Borderlands 2 does come out, gamespot will spend 5 minutes on a review, but be already into another hype train, like AC III by then.