As far as common first-stages go, rattata boasts some great speed, but it doesn't improve when evolving... which is a real bummer. However, all it's other stats go up by 20 to 25%. It's attack is it's next best stat, with about a 60/100. Still not so great. If you're looking for a strong normal type, wait a little longer for a snorlax or toraus.

moveset w/out TMs, HMs, and tutors

endeavor - double edge - super fang - bite

quick attack and scary face are slightly unnessecary,considering that it already has pretty good speed, however scary faceis a good option if you have slow pokemon in your party.