I never saw the draw of the Xbox Live achievement points. I would hear people talking about them and bragging. I laughed when I saw the running points total on the soapbox and think, "what a bunch of tools".
Then I got a Xbox 360 the other day. I can't seem to stop checking my achievement points. I don't have very many, but that will change. I will get myself more points than you can shake your proverbial stick at!
As I was comparing my points on Gears of War to some of my buddies. I realized what a great thing these points are for Microsoft. Talk about building competition to drive sales. I can see that if my buddy and me are real close in points, I would absolutely download or purchase a new game to pass him up. I have always been a VERY competitive person. I will never allow a friend to be able to lord anything over me ... including these achievements.
So, I guess the moral of the story is ... I am also a tool ....
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