ESA (Entertainment Software Association), association that represents diverse companies of games in the United States and, amongst other activities, organizes the fair of games E3, suggested that Sony implements controls of content in its console of next generation, PlayStation 3, in one same standard already used by the videogames of Microsoft and Nintendo. 

Doug Lowenstein, president of the ESA, recommended the console manufacturer Big 3 for, voluntariamente, implementing the technology of control of content in consoles.  For the time being, Sony did not comment or answered the suggestion of the ESA.