There is a deal going on between now and February 25th: Buy 2 Vita games and get 1 free. http://www.destructoid.com/vita-games-buy-2-get-1-free-at-some-retailers-222213.phtml

Retailers like Best Buy (price matched with Target flyer), Gamestop :P, and Amazon.com are honoring. Target apparently are being a$$es about it and not honoring their own ad. Check it out.