Forum Posts Following Followers
25 56 0

PS3 Price cut, an upper retail managements perspective

You will not see any 360 bashing here, so go elsewhere.

Sony was having manufacturing issues with the PS3 early on so in order to ramp up production they focused on one machine and let the 20G sell out of the on hand stock, during a time of high demand. Sony is having trouble moving product in only one territory. This is partially due to a competitor building a bigger version of its system, i.e. The 360 elite. So in order to remain competitive it is putting out a larger system of its own. Sony does not want to have a lot of capital (money) tied up in multiple console versions or consumer confusion. It takes a while to shut down a production facility and make changes on a line to revamp even the smallest detail. So Sony will continue to make and ship the 60G, until all the supplies that are specific to that model run out, i.e. smaller hard drive and emotion engine. In order to move these 60G they have issued a price cut in the slowest selling territory. It's simple supply and demand, that's why gas can cost .20 cent more a gallon in a gas station less than five miles away. So is Europe going to see an 80G PS3, of course they are. But why would Sony tell you that, then you wouldn't buy the 60G. Once all the 60G are completely gone then they will introduce the 80G everywhere else. As for the price cut on a discontinued model, did you really believe that Sony would issue a price cut after only nine months of a consoles life. Please, it's not a bad product because it has a price cut. It's the same as buying clothes of the markdown rack because the clothes for the next season are coming in, or a bottle of this odd or end is marked down at your local drug store because the label has changed color. You are not getting a bad product; the product is just as good as it was yesterday. They just need to make room for the new. All companies do this; Sony just didn't do it quietly like most companies do. And just remember it wasn't to long ago Sony said the 80G would never be sold any where but South Korea, so why do you want to believe them when they say it will not be coming to Europe or elsewhere. If the 60G is discontinued they will have to replace it with something.