From a pure graphic design perspective, I think the defendant's logo looks better. :p But anyhoo... from what is laid out in the story, it seems Lucasarts shouldn't have any problem winning their cease and desist, at a minimum suit. The logos are different enough, I think if the school was not explicitly about something derived from the Star Wars universe, they would have a legitimately shot defending against trademark infringement, but it certainly does appear to be an uphill battle now. (I'm not a lawyer, of course.)
@Spartan-1657: Sometimes in business (marketing, especially), you have to prove to the folks that sign off on your department's budget that your reason for needing X (cash or people or resources) to do Y is backed by real data. This seems like one of those studies that will be flung about in Powerpoints and memos.
@CallMeDuraSouka: Here is the NPD press release regarding the study. It appears they have not made the actual study public, only their findings: https://www.npd.com/wps/portal/npd/us/news/press-releases/2016/latest-report-from-the-npd-group-provides-insight-into-gamers-purchasing-usage-and-perceptions-of-additional-gaming-content/
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