LCD gives ghosting on any fast movement, from looking at every LCD in the showroom. The picture is brighter, but that ghosting is disgusting.

I took a Samsung 42" plasma which, by the way, looks stunning with a 360, as well as being far better value for money. LCD is a technology that needs a lot more expensive technical workings to make it run to acceptable speeds. Hence the extra price.

I was already convinced by looking at 10 of each, but then i asked two guys in two different shops what they'd buy, and both said plasma.

"Why do all high end gaming PCs use LCD monitors?" because to make Plasma screens that small would be very expensive and completely unnecessary? Screens this monitor size is what LCD is best suited to.