Wii three kings
by genmonkey on Comments
Christmas: the season of gluttonous gorging for gamers the world over. More titles than we know what to do with, games we cant devote enough time to, and hidden gems lost amongst the piles of sequels and licensed trash that litter our local temples of videogame commercialism. 360, PS3, High Definition, Blu-Ray, HD-DVD, Sixaxis… Considering that list of marketing acronyms and technobabble, one thing was made abundantly clear to me over the holiday period; no matter how crazy they seem at times, Nintendo know how to market a product better than anyone else in this industry. Needless to say, as with so many other anecdotal reports, the Wii was a huge success in our household. Everyone had fun creating their own Mii, and it was a strange feeling watching people old enough to know better abandon previously-held inhibitions and discover a new form of entertainment that they hadn’t been exposed to, or had flat-out chosen to ignore. The sheer look of surprise and delight when picking up the Wii controller and striking down the first set of pins reminded me of the same feeling many of us will have experienced years ago when loading Sonic or Mario for the first time, or discovering the fun of sticking a plasma grenade to a friends head in your first Halo Multiplayer session. For many people, the Nintendo Wii, and the pack-in title ‘Wii sports’ in particular, has all the bases covered. Intuitive? Check. Fun? Check. Simple, one-handed control? Check. New people, new experiences, exactly the way that Nintendo had envisaged when introducing the concept fully at E3 05, when Nintendo of America President Reggie Fils-Aime made the now infamous statement: “If all you want is next generation you're in the wrong place. What we're unveiling is the next leap in gaming. It's no longer confined to just a few, it's about everyone. The next leap is about playing because playing is believing": A bold statement of intent to eschew the technology race, grow the market and pull in a new audience. Unlike similar bursts of enthusiasm from Microsoft and Sony, its one that’s seemingly close to delivering on its promise. Or is it? Assuming that some of those new customers actually go out and buy the console for themselves; fast forward 12 months from now. Where is the hook? What’s keeping those people playing? Sure we have some fantastic titles to look forward to: Mario, Metroid, Smash Brothers; but will any of those appeal to the new customers Nintendo has gone out of its way to market to? Not a chance. Just try sitting down mum or dad in front of Zelda or Mario when it comes out. You sometimes forget as a gamer the vast raft of implied knowledge and conditioning that we have in order to spend time with our chosen pursuit. Analogue stick? Three-dimensional spatial visioning? Multiple button presses? Not a hope, and very few of the new Nintendo devotees will have the patience to sit and learn when they’ve already been delivered gesture-based simplistic gameplay that caters to the need for quick, intuitive and most importantly co-operative fun. Nintendo are in a unique position to deliver on their promised goals and break the market into new territories. Regardless of whether videogame devotees see this as a necessary move, it can only be considered healthy for an entertainment industry to grow its audience and revenue stream, encouraging acceptance from a wider variety of media outlets and commentators in the process. In that respect, strangely, lessons can be learned from Sony. Where are the Buzz or Singstar variants? It seems a simple correlation to look at the some of the largest successes in other entertainment mediums and produce content to tap into that market. Quiz shows, board games, music titles, all successfully marketed on the aging PS2 hardware, but never quite enough for anyone that wasn’t already a gamer to think about purchasing the unit itself. Nintendo have that momentum, they have a product that’s shiny, small, well-designed and will happily sit out-of-sight on a shelf or in the closet when not in use. Perfect design for the audience they are attempting to attract, and given the failure of the Gamecube its the audience that they need in order to continuing producing hardware outside of the handheld market. It’s a strange position to be in for a company that’s known for software supremacy rather than hardware, and perhaps that may be the issue here. Nintendo clearly has a vision, and who knows, maybe that have some trump cards that no-one knows about yet. If they haven’t revealed anything by the summer however, it could be the writing on the wall for what could have been one of the gaming world’s greatest innovations. Lets hope that isn’t the case, and that my Mii can partake in a variety of activities for a few years to come.
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