The 33% comes from that rectangle in the bottom left.
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It seems like publishers see enough dollar signs in successful live service games, and so are bent on chasing this market. They can get players invested in a game that can go on forever as they sink money into it and are exposed to certain brands and deals that can potentially get made. It's the merging of commercial interests and getting the user to pay for the honor of doing it.
Are they about to cancel a ton of games or launch some flops? Who's excited and who's exhausted? Are live service games the future or is a bubble going to burst? Are they all going to dedicate some of their development to fling this s*** against the wall, or will they get some kind of message that people are losing interest or it's gonna get a stink on it and people vehemently oppose it? Is it just worth it to try to score big because business?
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