I have played it a fair amount now. Mostly just New Game round. However after reaching soul level 250 and deciding that grinding for 50 Loyce Souls wasn't worth the time, I decided to jump into NG+. This means tougher enemies, as in more health, dealing more damage, some new enemies and new move set from older enemies. In return I get twice the amount of souls from each enemy. Although that doesn't help much as I need just over 300 000 souls to level up now. I've gone through most of the game, as in bosses you have to defeat in order to defeat the last boss. And I have only leveled up 4 times. I am trying to do a combined no death and no bonfire run. Has gone well so far. Only got The Giant Lord, Throne Defender & Throne Watcher, and Nashandra (the queen B herself) left to beat. And this with a melee character that I haven't bothered to level up Vigor so much :P