Call of Duty. One of the greatest FPS's to ever grace a console, transferred from PC. I don't follow up on video game developers and/or producers as most people on this gaming site, so many people here know more about this aspect than I do - but here are my two cents.
With the release of Call of Duty: Black Ops, I've noticed many people in the GameSpot community saying, "I refuse to play Black Ops due to the reason it's the same game dished out every year." In my own personal opinion, that's not a very good reason to not play a video game. People watch season after season of football, even though the same team plays each other relentlessly. This goes for television sitcoms, and the variety ranges respectively. And by doing so, they are missing out on one of the greatest titles this year by far (my opinion, of course).
The single player campaign, however short, is the best in the series with high replay value and a lot of cinematic experiences that will keep you on edge and wanting more - it's a constant intense game that never has a dull moment. From escaping a prison with a knife, to zip-lining and busting through a window shooting at multiple targets, to even a Terminator 2 sequence, in which you're driving a motorcycle with a double barrel shotgun blasting enemies away.
Overall, it's a fantastic shooter. Yes, it has its bugs and glitches, as does every game - but that shouldn't stop a person from enjoying an experience, whether rent or buy. It's a product that has an overwhelming fan-club for a good reason: Because the game(s) is good. However, I do not recommend or believe that the Call of Duty franchise should continue yearly, or at all for that matter. Why is that? Simple: You can't miss a game (or anything) unless it's gone. And frankly, I don't want to keep spending $60.00 a pop over and over, having a collection of video games stacking up on my desk saying, "Call of Duty." I want originality.
Sure, it sells and brings in the bankroll, but if developers such as Infinity Ward and Treyarch can make a shooter year after year this good, with top tier reviews ranging in the 9.0's, then developers can also create a new franchise just as good. Expand the horizon. Although, I do admit: If they keep making the Call of Duty series, I will buy them, and developers know that - which is what keeps this going.
As I mentioned before, "expand the horizon." I love the Halo franchise, I even played Halo 2 professionally. However, although they expanded their horizon in a different direction, as in creating a Real Time Strategy, Halo Wars, I wholeheartedly believe that they didn't need to do that. I don't even think that we needed Halo: ODST, though it was a fantastic game.
Here is what I'm afraid will happen eventually: The franchises that we grow to love are the same franchises that we're going to begin to hate. These high budget and high grossing games such as Halo and Call of Duty are going to become washed up like Lego: Indiana Jones and Madden NFL. Just this yearly uprising - and we don't need that. What gamers need is something fresh and original, a new name for the game.