Perhaps you don't know yet, but I am glad to tell you that it's now official: Devil May Cry 4 is coming to 360, PC and PS3. It's no longer an exclusive for Sony's pony. While it may anger some people, this is indeed a good thing, since it will surely put more money in Capcom's coffers and the game in more homes than it would have had it remained a PS3 exclusive.

Now we've all read somewhere that because of the cost of creating a next-gen title (and by next-gen, I mean graphically next-gen) is exorbitant, with reports of games like Lost Planet costing as much as 40 millions to produce. Needless to say, you can't make games that cost this much and have them end up as bargain binners: they need to sell millions of copies in order for the publisher to make a profit.

Now while this may seem like a perfectly good excuse for PS3 exclusive to become not-so-exclusive anymore, allow me to introduce you to Factor number two, a factor that could very well spell doom on the Playstation namesake.

You see, the PS3 is not just 'having a hard time' and it's not 'just the beginning', it suffers from 3 things: Bad press, Lack of exclusives and a high pricetag. What potential buyers need now is a good reason to get one, aside from the Blu-Ray player. Those who wanted one for the Blu-Ray playback already bought it. Now it's gamers Sony are after. The problem is, there's no games. So the public holds off buying the product. Meanwhile, the people who make games, such as Capcom, look at the 2 million PS3s shipped and the dismal attach rate and realize they will never recoup their expenses with such a small userbase, so they go multiplatform. Meanwhile, customers who see this have more reasons to buy the competitors' products instead and less reasons to get Sony's.

Sony needs to react and quick. The only things that would really get them out of this would be to get a killer app, now, or to lower the price in order to be on an equal foothold with the 360, but Microsoft could always retaliate and lower their price: Sony would end up losing a lot more money on each console sold and still be the more expensive machine. 'Home' may very well be one of the things the PS3 needs, but it needs them now.

Of course, only time will tell, but it sure looks like losing this big name is not going to help move more PS3 units. With each exclusive the PS3 loses, Sony also loses potential customers and now Metal Gear Solid 4 and Final Fantasy XIII coming for PC and/or 360 seems about to become a reality faster than we'd imagine.