I would love to see GS do a piece on why a beloved publisher like Bethesda chooses to markup the Wolfenstien DLC by 100% for Aussies.
I mean, AU must be at least in the top GS 5 demographics, and we havnt seen an AU pricing piece of journalism since the EB Expo video interviews several years ago. This is also one of the most aggregious recent pricing issues that is in my opinion a scandal waiting to be uncovered if anybody would look.
So, its literally $20 USD for US, $40 USD for AU, thats not currency conversion, thats a straight USD pricing comparison. Take out 10% for our sales tax, and its very close to a 90% markup.
Working on fixed $$$ margins rather than % is just plain greedy. If its something that Bethesda are claiming is being forced on them by EB Games, its pissing off all the gaming advocates to win some what is probably a very small volume of mum and dad and casual customers - its unnecessary and importantly it rude to all their existing customers.
We know that Bethesda has brand advocacy and equity. They dont need to bend the knee to to EB Games, especially when you would estimate most DLC sales would occur via digital and without EB anyway. On these grounds, I infer it HAS to be Bethesda's greed as a publisher, not external/environment factors.
Alternatively, perhaps it has nothing to do with retail distribution channel pressures. Is it Bethesda looking at Aussies Consumer Price Index (which by the way is NOWHERE near 100% especially due to the fact that the cost of living is much higher so there is affordability to consider), and just thinking... they'll pay that?
Was it the markups they had on Skyrim that told them the fanboys will buy it at whatever price they set. I do remember Skyrim two's two story DLC's being marked up, I cant remember how by much... So they think we earn more, we've paid 50-75% markups before... therefore lets try marking up by 100% and see how we go until the first discount round.
What is for certain is Bethesda is probably the most well known/largest volume publisher with extreme pricing markups for Aussies and I would love to see them at least answer from a PR sense what is going through their mind. If you try and create buzz on something like /r/gaming on reddit, Bethesda's PR is likely to just ignore the question as there is not going to be a good answer for their anti-consumer behavior in any circumstance. It has to be a professional establishment to tackle the issue.
If anybody takes the time to journalism the hell out of this you would gain decent respect from your AU readers.
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