My thoughts on the Wii are actually going to be quite hard to convey. I am neither pro Wii or con Wii. I am in the middle of the spectrum right now. I do play on getting one at launch out of morbid curiosity. I will also buy Red Steel, Zelda and Rayman at launch. I think the best way to do this article is to follow a break up strategy and talk about points independently.
MARKETING STRATEGY
The Nintendo Wii marketing strategy is completely off its mark with this console. There will be alot of Wii fanboys mad at me for saying this but its true. Nintendo with this console really wanted to hit what they call the non gamer market. The problem with this is really the recently announced price for the console, but I will go into that in another point section. Nintendo is banking on really parents picking up their kids wiimote out of curiosity and hopefully getting them to play games. Also this time around Nintendo appears to be focusing on teenagers instead of younger kids. But lets face reality here for a minute. The people that are going to adopt Wii in the first place are going to be the core gamers for now. It really is going to be up to nintendo to put the Wii everywhere, much like the DS in order to gain that image that its ok to be doing this. Video game consoles don't necessarily mean for kids or childish, but they have that hobby feel to them and to be main stream they have to make it as important as the TV or DVD player in the home.
PLAYING = BELIEVING
This strategy is a good strategy for them but hurts them the most in the short run. Long term problems can't really be predicted until we see the adoption rate of the Wii. The fact is Nintendo wants you to believe that system specs and graphics aren't really that important to enjoy a videogame. However a videogame by definition of video has more to do with what you see than any other factor. Nintendo is half right, graphics don't have to be the center piece but they are important. The real problem with this strategy is no one has really played the system. Game journalists playing helps because they film it, but its not the same. If playing is believing, Nintendo better do some kiosks soon as in now so people can see for themselves what the Wii is all about. It almost seems like Nintendo doesn't understand their own strategy.
DEFINING NON GAMER
This one is a little ambiguous to me. Nintendo says they want to create a new market of gamers out of non gamers. There is a big difference between someone like my mother who sees no point in videogames and a person that is intimidated by the current controllers to pick up a game. I almost feel sorry for Nintendo here.
THE WIIMOTE
Ok this one really confuses me, the wiimote looks very unintimidating however you look like a fool using it, some editors have said in the past. Aside from getting tired from using a motion controller, the fact that you may think you look like a fool, self image may turn you off to even trying it to begin with. Also adding things like the nunchuk, to a non gamer, guess what it just got intimidating again. The Wiimote is more of a camoflauge complicated controller than a simplistic controller.
THE SENSOR BAR
If Nintendo is trying to make it more simple, why can't you play very good close to a TV? 1up show most recent as of this post, the editors claimed that detection was sometimes lost leaving people with confused looks on their faces, not knowing what happened. This doesn't really make the Wii accessible to people who play in their rooms or so forth which really isn't including everyone at all.
PRICE VS PACKAGE
Ok this is the biggie. I am going to break this sub point into sub points :)
-Wii will give you more fun for less money.
Said at E3 by reggie, turned out to be for more money when you look at the whole picture. This system is only cheaper by 50 dollars compared to the xbox 360 core pack, which supports HDTV and so forth. Not really less money and definately not a mass market price, if so more people would have bought the core system of the 360.
-Wii is about inclusion
Also said by reggie at E3, fact is the system only comes with one Wiimote in the box, so you can play with yourself. Why come with wii sports then? That game is made to play with friends, not by yourself. It sounds less like wii and more like mii.
-packaging wiisports everywhere but japan
This announcement made me mad, without two controllers I see no point to wii sports, considering the USD translation is less than 250 for the japan system, I am paying for wii sports. I would rather have to buy wii sports and get two controllers in the box.
-not a mass market price
The Wii isn't a mass market price, its a game console buyers price for sure though. Considering you only get one controller in the box and its a risk to buy for what Nintendo calls a non gamer its really just another console with a motion controller now.
-we want to make a gamecentric console, we want gameplay to be the centerpiece for our next console
said in interviews with Iwata. Yet I see all these channels that have nothing to do with games on my console? Looks like they gave in knowing the key to being in the living room is not with a gaming console, but with a multimedia system.
CONCLUSION
The Wii is really a reasonable risk for a gamer. For a non gamer I would wait right now. Many developers are excited about what the Wiimote can do, and the fact Nintendo isn't using really powerful hardware allows developers to push the system to the limits faster. I don't doubt it will be a fun experience for any gamer, but I doubt it can be a lone console and satisfy all gaming needs. Nintendo has a good strategy, but it never actually came to be and now they stand to lose unless third party developers really carry the system for the Nintendo gaming community.
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