It's pretty much bad across the board for the both the industry as well as consumers and Microsoft fanboys are kidding themselves acting like this is anything but an attempt by Microsoft to buy their way into success because creating and maintaining good quality studios to manage all their IP just isn't something Microsoft does very well.
The American publishing arm for the industry is getting smaller by the day thanks to Microsoft who already purchased publisher Bethesda Softworks taking that avenue for new developers off the table thus limiting the creative voices in the industry making it to retail market. If Activision-Blizzard comes off the market that's another "creative" voice silenced in the industry and now we've got three publishers acting as one.
Boy oh boy are gamers gonna benefit from the stale creative powers at Microsoft working on all those various franchises because let's be real the talent that remains at Activision-Blizzard isn't exactly setting the world on fire when Call of Duty's success more has to do with Halo and Battlefield shitting the bed than it does Activision developing something truly good.
It's the same thing we saw with Disney buying Fox where there's one less studio on the market to bring films out and many of those interesting smaller Fox projects don't exist anymore because Disney has no interest in pursuing those sorts of things when their main lineup of Marvel films make all the fucking money in the world.
This might be different if Microsoft had a proven track record of successfully managing IP's over multiple generations but at the end of the day they've really only got Forza they can point to for consistent quality.
Also for those out there who recognize Activision-Blizzard for the shit show it is Microsoft isn't about to fix those culture issues when you hear about the issues facing the studios they currently run and all the behind the scenes issues there. They aren't bringing in studios like Crystal Dynamics to assist studios they created themselves because it's all going so well. They are doing it because the leadership they keep picking is difficult to work with. But I'm sure they'll weed out the bad ones at Activision who have been there for years and years, had a system protecting them, and have established a toxic work culture for generations now.
Nothing about this is good unless you're a fanboy who thinks mediocre shit is gonna turn a so-so lineup around because you're that fucking delusional.
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