The console world is such a different beast compared to PC. PC players are (this might be stereotypical but you will usually find this to be true) have more patience and they will actually spend more time with demos. Console players are very use to instant gratification so if there's no whizz and band in the initial 2-5 minutes of the game, they'll immediately pass on it. If you've played most of the demos that comes out for consoles, they are all pretty pathetic. The demo for Bad Company was actually quite good because a lot of the features were actually intact but the feedback from it may have publishers rethinking about releasing more robust demos next time.
The style of Bad Company was also a problem, there's a lot more teamwork and squad play involved which console players generally suck at. This explains why they love their COD4 so much, COD4 is more or less a run and gun solo experience. Even though COD4 has a lot of game types, people usually just go for deathmatch and team deatchmatch (which interestingly enough usually ends up being more of a normal deathmatch except now not everybody is an enemy).
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