OK, I ranted about this film being overhyped on CN a few weeks back. I believe it's aired at least two additional times since its original airing.
Anyway, they're now airing a promo for yet another re-airing of this film, except there's now a contest connected to it. During the movie, they're going to flash up a phone number, and 200 kids will have the chance to win $500.
I'm sorry, but this reeks of trying to buy ratings (I suspect the other airings haven't gotten the ratings that CN was hoping for). And I'd be willing to wager that the phone number won't appear until somewhere near the end of the movie, in the hopes of forcing kids to actually watch it. I mean, if this was a "legitimate" contest, why didn't they do it when the film first aired on CN?
If CN is really trying to use this contest to buy ratings for this film, then I am truly disgusted.