All right, this is taking advertising too far.

Dr. Pepper hopes MTV show will sell soda:

http://news.yahoo.com/s/ap/20070424/ap_on_bi_ge/dr_pepper_mtv;_ylt=AsZx3Ve8lwbR4KtNgvGMgGPMWM0F

Trying to use reality TV to sell soda.  :roll:

The band they're using isn't exactly a "big name draw," and since this is already being billed as an "infomercial" for Dr. Pepper in this article, what makes Dr. Pepper think an audience will clamor to this show?

I had to laugh at the last quote in the article:

"We're bombarded with commercials. People blow them off. They skip them on TiVo," Howard said. "You won't be able to filter this out."

My response?  "Sure, I can... the old fashioned way.  It's called having a remote control and skipping the channel that's airing this infomercial..."