"One user has purchased the game. Not the whole family. So why should your brother play for free" statement from 2K It is the most ridiculous thing I ever heard in my life. So when I buy a DVD movie, I am the only one authorized to watch it and not anyone else in my family. I want my children to watch Wall-E? hmm I must get 4 copies than... one for each member of the family, ridiculous!! Same goes for music album. You must listen your music with headphone and not play it on Hi-fi! Otherwise your neighbors will think you are a freaking pirate. I know some of you will say that games are more an individual experience than movies for instance, but anyhow the same rights apply...