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Perfect World International devs relate localization to Chinese food

How do you briefly explain the localization process in bringing a China-developed MMO to Western audiences? You relate it to food. At least, that's what "Perfect World International" developers Beijing Perfect World did, according to a report from MMORPG.

"Not all Chinese people like American food and not all Americans like Chinese food," note the developers. "You can probably find more Americans that like Panda Express (Americanized Chinese cuisine) than Americans that like genuine Chinese food."

They continue, "This is a simple analogy to the approach we took with our concept art for 'Perfect World International.'"

Later in the article they note the changes made in the appearance of the Blademaster ****as one of the aspects they had to Westernize. The Chinese version appears as a serious male, whose heavy armor and weapon are meant to draw people's attention. For the US version, the character is instead a curvaceous female wearing skimpy clothing.

Changes or not, they both still look generic to me. Although, I'd rather look at more concept art of the US version.

Posted by Kyle Stallock