Rich Massuci from ReviewTechUSA deleted his YouTube channel a few days ago because viewers called him out for neglecting his daughter and not sending her to bed on time. It was caught on stream, but I never saw it myself live, but did catch a clip of it. He didn’t go off on his wife, and handled the situation calmly, but I could tell he knew this may have been the start of the end of his YouTube career. I believe it’s been a long time coming. He’s been on YouTube for over fifteen years, and had a million subscribers. But, he’s the not the same perons from Review Tech that started out years ago, and there have been signs for years evincing that.

I remember watching Massuci’s videos around the time I was about to graduate college, and he was starting to make a name for himself. I received tips on how to get good deals on Black Friday, and finding out about the latest news he regurgitated from other news outlets with his own take on the matters. Most of the time he was very insightful, and I had a hard time disagreeing with him no matter how hard I may have tried. He opened my eyes to a lot of views when it came to video games and tech. I learned a lot from his videos about what type of gadgets were worth the money or which ones were better than the other even though I had no intent on buying anything. I just wanted to hear someone speak about tech that I was interested in, and he was good at articulating his views and influencing a lot of people.

I’ve taken a break from his videos by unsubscribing because sometimes he did seem a bit too arrogant for me, and I would resubscribe again because he might pop up on my YouTube homepage and have something interesting to say again. When I did start watching his videos, I noticed he was getting sidetracked into YouTube drama. I don’t care much for it, and I detest when YouTubers do this, and it’s probably to attract more viewers. He constantly started making videos disparaging YouTubers like DSP constantly. I get it he might be a horrible person, but I don’t care about Massuci’s personal vendetta against any of these YouTubers. I was hoping he would keep it strictly about tech, but he did and unsubscribed again. He will eventually pop up in my YouTube feed again, and he’ll have something interesting to say, and I resubscribe again, but as I’m going back and forth with this, I’m noticing the drama becomes more over time, and that seems like what a good percentage of videos are about. I understand that a lot of viewers sadly crave ridiculing whoever they can so they can feel better about themselves, but even the most famous of YouTubers aren’t immune to this either.

Influencers like Massuci are gaining more reach, and have more eyes with scrutiny than ever before. Maintaining an image may require popular influencers to hire public relations specialists once they become big time and are able to afford one. It sounds unecessary to those who still mainly watch TV shows are on cable, movie theaters, or streaming apps like Netflix, but for those of us who watch YouTube more than anything else like me (and the numbers are rising), it seems highly reasonable. Some celebrities have a hard time maintaining an image themselves and that’s what their whole career is based on. It seems that there a lot of influencers who become famous are destined to tarnish their image with a faux pas. A lot of them make it big and don’t last long due to not being able to handle the pressure. In Massuci’s case, a lot probably had to do with him smoking weed. I know it’s becoming one of the acceptable forms of recreational drug use sometimes even more than beer, but the effects from cannot be ignored.

Massuci became more eccentric as the years had gone by with his plastic birds that accompanied him every video, and streaming with his shirt off. I’ll admit some of the intros with his plastic birds were funny, but more often than not they were just weird. I didn’t bother watching any of his streams mainly for the fact there was a chance the obese middle aged man would be live half naked.

I think Massuci’s career is finally done. Deteriorating mental health, and three kids to take care may be too much for him. I can’t say I’ll miss him since I haven’t resubscribed to him after my feed was being flooded with videos of him berating other YouTubers. He’s lost touch with his original base. I was hoping to escape drama on YouTube by avoiding cable TV, but with humans, I guess there’s no escaping it. That’s just part of the territory when dealing with anyone. There’s good and bad with everything, but in Massuci’s case everything was going sour. I don’t think he was too harsh on his wife. I’m sure every mother and father goes through these situations a lot, but when someone’s being viewed online by hundreds of people, even in the comfort of their own home, a pristine image must be kept up. They have to be the perfect charismatic influencer, and it has to seem like your life is perfectly in order. There are fans of his that are compassionate and will understand that is a blunder that he might’ve been able to recover from, but there are haters out there that have and will blow this out proportion and already have. They see him with his millions of subscribers, his powerful gaming setup, and a wife and three kids. A lot of people do not have this. I haven’t watched Review Tech USA in years, but when I heard the news that he deleted his channel, I wasn’t in total shock. The drama he was brining to himself by going after other YouTubers certainly will not help him recover.