Except, isn't this kind of old news? The Lizzie Bennet Diaries, won an Emmy for Original Interactive Program back in 2013. I think Emma Approved won it the year after. Modern day adaptions of Jane Austin novels. They are very fun and entertaining and the characters interact with social media, like Twitter and reply to YouTube comments. I'm sure that PewDiePie won't be competing with actual TV shows. It'll be it's own category.
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