It's pretty funny that a game treated as a Playstation exclusive only has a 50/50 split even after all that marketing. Not like it matters though because the game is still terrible.
Nintendo easily. You do realize that many people have very fond memories of Nintendo handhelds as well right? It's not just about home consoles. Nintendo has easily had a far greater impact on the industry. There franchises are synonymous with gaming like Mario, Metroid, Zelda, Pokemon, etc. The same cannot be said for Sony even if I currently like their recent output better than Nintendo.
It's not a Sony/Bungie deal, it is a Sony/Activision deal. It's only for one game, but In sure Sony will probably want the marketing rights for the sequel as well whether that happens remains to be seen.
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