Just who is this Beatles game for?

That's the question that's been running through my brain ever since news of the announcement that Harmonix and Apple Corps Ltd would be combining efforts on a Beatles-themed project came to light. Several outlets were reporting at the outset that the game would be a dedicated Rock Band expansion devoted to the Fab Four but that turned out not to be the case. Instead, we'll have a "full, new music game built from the ground up," according to Harmonix co-founder Alex Rigopolous.

The licensing of The Beatles' music has had a... ahem... long and winding road; these days, the vast majority of the group's catalog is owned by Sony and Michael Jackson (the King of Pop purchased the publishing rights to around 200 songs in 1985), with royalties still being paid out to John Lennon's estate and to Paul McCartney. In 2006, the Cirque du Soleil production, "Love", was unveiled in Las Vegas, which combined some of the group's most famous songs with the visual wizardry of the long-running show company.

So, Apple Corps Ltd's long-standing dispute with Apple over licensing of the music to the latter's iTunes service notwithstanding, the company has been willing to extend use the Beatles' music, as long as it's in the right context. But what does that mean for Harmonix's just-announced game?

To me, it comes back to my original question: Who is the intended audience? While I think you'd be hard-pressed to find someone who actively dislikes The Beatles, I'm not sure if they are as relevant to the hardcore game-buying demographic as they might have been, say, ten years ago. I consider myself a moderate fan of the group--they lost me somewhere around The Yellow Submarine--but I have a hard time believing that the typical 18 year-old as totally psyched about this announcement as, say, your typical 48 year-old.

But, then, what 48 year-old is going to play (much less buy) a game like this, unless Harmonix radically simplifies the gameplay? Rigopolous has stated that this game will use Rock Band instruments but, as it stands now, further details are few and far between. I can only imagine the look of bewilderment my mom or dad would have if I sat them down in front of a set of Rock Band drums and told them to hold it down for me while I rocked some Rush. And it's tough to see how a Beatles game that uses the pricey Rock Band peripherals could be considered casual enough to draw in tons of new fans, Lennon and McCartney be damned.

So I'm left puzzled. If the Beatles game is a dumbed down Rock Band experience aimed at a casual crowd, it will likely turn off the hardcore Rock Band fans, a good chunk of whom won't have much of a connection to the music in the first place. And while the older set might relish in a perfectly marketed casual gaming chunk of 60's nostalgia for Xbox 360 and PS3, can it really be called "casual" if you've got to spend a bunch of cash for the accessories you need to play it?

Rigopolous has already stated the game will use explore the Beatles iconic psychedelic imagery--such as that found in the film The Yellow Submarine. My best bet? The Beatles game will be a sort of gaming equivalent to director Julie Taymor's film Across the Universe, a re-imagining/visual exploration of the Beatles catalog. I imagine the musical gameplay aspects (i.e. playing along with Beatles tunes) will be either entirely optional or, perhaps more likely, will give the player multiple options for interaction (everything from straight karaoke, to playing along with Rock Band instruments, or following note patterns with a standard controller). Ensuring a large (and customizable) spectrum of interaction seems like a must-have feature when dealing with what could potentially be one of the widest demographic spreads we've ever seen in a videogame.

So what do you think? Are you excited about the Harmonix/Beatles game? Do you think a Beatles game with Rock Band-esque gameplay can be a hit with both young and old gamers? What does this game need to do in order to be a gameplay success?