Their DLC model of monetization has driven me away. They have ruined several of my favorite franchises and I no longer purchase their games. I want the industry to return to the old model, where they sold me a complete game and charged me an honest price for it. These days they sell me a $60 product that has $100 worth of DLC on launch day, none of which generally adds to the depth of the product. I loved DOW and COH when THQ first released them, but SEGA has killed my enjoyment of both franchises.