I am highly anticipating the release of Burnout Paradise on January 22nd. I have watched several videos on the game and have played the demo, which I both enjoyed. Today I viewed a new movie that Gamespot has posted which you can view here. Its just a short 1 minute video that shows off a car called the "Wal-Mart Racer." This lead me to a question: Will this game be another game that has a dispicible use of in game advertising? I don't want to jump off the boat right away, because the car was after all a Formula 1 look-alike so the Wal-Mart logos all over it were suitable. If in the final release they start thowing in curve balls with things like the "EA Stunt Car" or crashing through the "Best Buy Burnout Billboards" I will be dissappointed with the game.