"For example, we've got the Touch Generations series. Now, we're not necessarily going to make our 'franchise' games in that style, but we'll take what we know and have learned -- the philosophy behind those games -- and incorporate it into franchise games. That's a philosophy that's very strong at Nintendo.">>>

He's saying they are approaching the new Zelda game with the philosophy that anyone can pick up and play them... They want the games to appeal to a wide variety of people, not just the "hard core"