Dvd and Merchandicing:animation and what isn't working (part 3:1)
by rookeealding on Comments
To continue this long drawn out rant, I begin by asking the question almost every hardcore Resurrection animation believer can answer: What Brought back Family Guy? To which the answer is: The DVD sales. So what's wrong with DVD's? what am I, the amazing ranter, going to say about this form of media which may give new life to the animation industry as a whole? 3 Simple complaints : Too little, Too much and to old. 1. Too little: Too little is referring to the Extras in a DVD. you know, the games, a making of feature, deleted scenes, audio commentary by the creators and actors, and eggs. Sometimes the extras are the make or break of a sale, what are you going to buy? the "special" edition that cost 30 some-odd dollars with little or no features, or the not so "special" edition at 19.99 with the same thing? I though so. DVD's are more than the old VHS of the 80's you have to have more if your going to try to sell, mostly because DVD's can hold more and cost more. VHS could hold up to 2 to 3 episodes of the old cartoons. where DVD's can hold that an much more. Then why if the DVD is worth more if there is more, not being used to this advantage? What I mean is, The more there is on a DVD the more likely it is to be bought, even if it wasn't a really good show to begin with. Try to target the Hard cord fans with the extras, but keep the extras so that you may try to make hard cord fans out of the newbies. 2. Too much. Now this seems to contrast the first fit of ranting about DVD's but it really is something different. Too much is how many different DVD's are coming out at once! The industry is getting spread pretty thin over way too much stuff. instead of focusing on what shows could pull in more money though DVD sets, it seems that most companies are just putting everything and anything on DVD's. Let's take Cartoon network for example, as far as I know they don't have a single box set of any of their new more popular cartoons, but oldies that the kids of today will never really care to watch twice get full sets. (can someone please tell me that I did not hear that Penelope pitstop got a set of dvd's out ? arn 't their more deserving cartoons?) Now don't get me wrong I love animation, and I have a soft spot for some of the oldies, but every time I go to the DVD part of any store I go dumb, there are so much to chose from, my intrest lags and I end up deciding I don't want what I came for. I wise teacher once told me that too many choices are just as bad as too few. We need to limit our releases just a bit, maybe take intrest votes in what people would buy, not just throw all your old stuff on to dvds. there has got to be some kind of rational that controls this or it will just blow apart over everything. 3. Too old. Now I hit upon this one a little in too many, but this one kind of takes a little from both, When it comes to "Too old" I'm speaking of animation it self, If your going to bring back something from the 1950's the least you can do is enhance it a bit, or fix some of the film. I own the third box set to The ADVENTURES OF ROCKY AND Bullwinkle and in quite a few episodes you can see the wear and tear of the years past on it. Now Rocky and bullwinkle is a very old cartoon, and wear and tear is almost expected but some dvd's with some older cartoons won't even try to repair some of the damage of time, what's the use of turning it into a digital media if your not going to help enhance it a bit. companys lose a lot of sales due to " bad quality". In fact if I had to chose I would rather a company take the time to improve the quality than I would them to give me more extras, ( both would be great but some things just can't have them both.) Quality over Quanity. Less in this case is more. Even Hard core fans would agree.