Imagine this...you go to your local cinema with your friends to join in on the latest "movie release" except this "movie" is truly interactive. Each viewer could participate in the movie in the same way as an MMO. Each viewer or player could control an in-game avatar using presets that the developers could use to limit the appearance of in-game characters to fit the visuals and ethos of the movie.

There could be a set goal in each scene or scheduled events that occur that viewers and players would have to react to. This could perhaps herald a new bar for storytelling in movies, taking the videogame world into that of the film world. It could work because the two influence eachother so much anyway...

Its just a thought or an idea (if EA take this idea i'm going to be frickin' pissed!). Or it could epic fail and people would burn the cinema down in protest...or 12 year old COD fans would just f**k up the entire experience with their l33t skillzzz...whatever...

!!|:-D