That's it? That's the big secret? Um, hello, this has been in fics for months!
Mucho disappointing.
I did get a kick out of the 10 expressions Kroki did for it.
http://kroki-refur.livejournal.com/76399.html#cutid1
They didn't even have all that much Dean snark... :(
Oh, well, thank goodness there's another epi next week!