MMOs are the soap-operas of video gaming.

They have:

• Millions of viewers (users)

2.8 million viewers regularly tune in to Days of Our Lives [source], while World of Warcraft boasts an unreal count of over 10 million registered users! [source]

• Weak story-writing

Excerpt from Days of Our Lives:
Sami: Brandon loves me!
Lucas: He's in love with your cleavage.

Excerpt from World of Warcraft:

(Coming soon...)

• An endless, drawn-out plot
• A heavy reliance on in-game advertising
• Broad character claśśes/characteriations
• Loyal, (fanatic?) audiences
• No end