Today's E3 was in no way a surprise to them. Square probably asked sony one last time for a check for the exclusivity or warned them that the game is going multi. Sony knew about this already, and Sony let the exclusive slip.
Now, using basic common sense, they already knew MS was going to unveal FF XIII at their conference, so they know they have to have something to counter back with. They've known since the moment they learned FFXIII was going multiplatform (which was not today, they had to have known awhile back).
They have to have something so don't doubt them. God of War III is a guarantee. We know the game exists, we haven't seen ANYTHING on it, now is the perfect time to show it. What else they have, who knows? But expect GOW III tomorrow in some form.
CruxisXIII
Soy didnt LET anything happen. It wasnt up to them.
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