For the last however many years Domino's was on the bottom of my list for call in pizza. To put it bluntly, it sucked and the price didn't tempt me to settle like Little Caeser's. I had a friend in high school whose dad owned the local Domino's and she said they never ate it at all because they hated the taste, but people bought it which always amazed her and her family, the proprietors! So when the CEO appeared on TV blasting his own pizza, I got a huge kick out of it. Sauce tastes like ketchup, cardboard crust, and out of date vegetables where all quoted as being the main culprits. The CEO promised they had a "new and improved" version in the works and it would be rolled out at the end of 2009. They were going to take all their knowledge from the last 50 years and go back to the drawing board to come up with a revolutionary pizza that gave their customers what they deserved. Well, I don't know what knowledge they are going to call upon since they have been serving the same trash for years, but I was up for giving it a try.

Last week we decided to call in this so called great new pizza to see if it was a revolution in delivery. We ordered two medium, one pepperoni and one supreme, with some cheesy bread to go with it. Upon opening the box it smelled, well like pizza, nothing special there. I took a slice of the pepperoni to get me started and skipped the cheesy bread, because that wasn't "new and improved." I slapped some Trappey's hot sauce on the slice and guided it to my pie hole. First impression was, not much has changed. Where is this new and improved flavor, texture, and revolutionary delivery experience? I continued to finish the slice and gave the supreme a try. It was slightly better but nothing remarkable. After three slices, I decided I had enough. Between four people there were left overs that went into the fridge for a week before they were tossed in the garbage.

Sorry Domino's, your "new and improved" pizza is in the same league as the lackluster stuff that started your campaign. I won't say it isn't any better at all, it is slightly better than I remember, but nothing like a decent Papa John's, or even a Pizza Hut. For the 22 dollars we spent, it wasn't a good deal either.

If you are thinking of trying Dominoes again, you may as well skip out on it and get what you typically order. Too bad, the campaign was brilliant.