One of the first places I think of going when I want to see screenshots of a game I am interested in is Gamespot. Unfortunately the experience has never been good and as the web has advanced the image viewer on the site is looking worse and worse. Why is there no image viewer that lets you cycle through images without reloading the page? This has become a pretty standard feature on the internet.
The only reason that I can think of for maintaining the status quo is that you get a lot more page loads and therefore more unique ad views with the current system. That is a poor reason to keep things as they are. Viewing screenshots is frustrating and if anything, I think worse of the advertisers that are getting in the way of my being able to accomplish what I want, which is to browse through screenshots. There is nothing worse than clicking next over and over to quickly scan through the screenshots and having the next button keep moving on you because the page loads and then the ad loads and pushes everything on the page down. I would hate to be the advertiser that has the banner at the top of the page that keeps getting clicked by accident because it loads into view just as someone is trying to click a button that has slid down the page a ways. That advertiser is paying for a click through and is garnering negative feelings from the people clicking their ad which is the exact opposite of what they want to be paying for.
The current system looks very dated, provides a poor user experience, and does your advetisers a disservice by turning users against them for the hassle that their ads and the pursuit of ad revenue are creating for users. The ads on most of the site are also generally ugly and poorly integrated into the site.
If their is one thing I despise on the internet it is standardized banner ads: they are never quite the right size to fit with most page layouts, they are often ugly or gaudy or distracting, and they are usually about stuff that I am not interested in. Advertising on the internet could be really interesting and engaging and beautifully designed to fit with the content that it is intermingled with but generally speaking it isn't. It's even worse on mobile where the standard banner sizes often leave akward looking whitespaces and don't line up well with anything.
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