I think Sony can out beat Apple in the cell phone busines easly. Yes, Sony may have racked up a major debt but so has Apple. Sony has a great advantage over Apple, Sony has been building game consoles and phones longer then Apple. Sony has more roots in the tech field. Sony needs to just build a phone that is better then the iPone. Easer said then done but still, its Sony people. Sony built the PS3 which has surpassed the 360 in every way now. Look at M.A.G 256 multiplayer, and thats not even the beginning. If Sony builds a phone better then the iPhone they will surely start to come back from their debt. You never know what to expect from Sony =)