After watching for years as upstarts likeNetflix and Redbox eroded their customer base, Blockbuster has finally launched a few salvos of it's own in the war for movie viewers. Notably,Blockbuster has partnered with DVR maker TiVoto provide an On Demand service which will allow users to rent and purchase movies through their TiVos. Rentals will start at $2.99; purchases will start at $7.99.

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