your not gonna like this but you have to hear it from somewhere or someone and im glad to enlighten you.no offence but sony, microsoft, nintendo dont care if your loyal to them. its a business and they are in this business to make money. i tried the competition just to get an idea of what they are all about and i like thier business as well so they are getting my money too no loyalty just gaming services i need that both console can offer meswizzlar
I couldn't diagree with you more.
Every business, gaming or otherwise, is built on gaining consumer loyalty.
You are right in saying that a business exists to make money... but every business also knows that the money rolls in when you have a loyal customer who makes the REPEAT purchase after the initial purchase. Take the example of the TC, he thought the Xbox was not good and stuck to Sony. How much business can Microsoft expect from him now? And how much has Sony made off him?
Every company knows that consumers are not idiots and they have a choice and more importantly, they are WELL AWARE of the choice. In gaming, its even more critical because gaming is still niche compared to other forms of media and most gamers do a lot of research before going in for any gaming related product. If you don't give them the best product, the best deal and the value for his money, he will just take his business to the competitor.
Why do you think Marketing is so important now? Their major function is not initiating a customer but to make him a CONSUMER of the brand. That's the only way to survive.
Log in to comment