Lotta video game news on my brain lately, it seems.

http://www.joystiq.com/2012/05/15/street-fighter-x-tekken-sales-fall-short-of-capcom-expectations/

Sigh. As always, Capcom addresses any reason but the actual ones. With SFXT, Capcom released it with a whopping 12 characters as 100% completed on-disc DLC. Fans found out and they got pissed. Capcom's butt was largely saved PR-wise because:
a) Ono (the creator) had some form of heart problem which made people a little reluctant to yell.
b) Mass Effect 3's ending diverted everyone's attention. (Serious, Capcom should have sent Bioware a "thank you" bouquet.)

What Capcom fails to realize is that SFXT brought about the cumulative rage from a console generation's worth of constant customer abuse. It isn't just the DLC so much as it is On-Disc DLC so we can all see that it was cut out of the final product. As a recent example, I've been told that Capcom actually cut out the ending for Asura's Wrath then offered to sell it to people as DLC. Their DLC abuses have gotten so bad that a large number of people actually filed complaints with the Better Business Bureau over SFXT/Asura's Wrath.

Also these are products which, I might add, will inevitably have a "super" edition. I liked SFXT but I decided to wait a year solely because of Capcom constantly releasing Super/gold editions. It is a bad thing that I can say that and it is a reasonable course of action. (Marvel vs Capcom 3 recently had an ultimate edition. When asked why Capcom couldn't sell the extra characters as DLC instead of forcing people to rebuy the whole game, their excuse was a combination of blaming the tsunami and stating with a straight face "The files are too big for our bandwidth.")

What Capcom really needs, at this point, is to stop blaming everyone and everything besides their poor business model. The fact that SFXT still sold a million copies despite widespread complaints about game balance, online lag, Pandora mode, and the DLC indicates that they still have a devoted customer base. It is not too late to start building customer trust back but that won't happen as long as they pursue their current model of squeezing every last penny out of their customers through activities that are borderline fraudulent.