It seems to me that Sony has just taken the stance that bad press is good press.  It's the only way I can even begin to explain half of the quotes I've heard from Sony reps.  Though, it is also entirely possible that they are just not all that bright, but time will tell on that one.  Still, all the recent stuff (like upgradeable PS3's...uck!!!) combined with one of the worst press conferences I have ever seen (real-time weapon changing!!), makes me one thing.  That is that the only reason Sony is industry leader right now is lack of competition in the previous console generation.  Seriously, now that MS has stepped up to the plate to challenge Sony in a real way, Sony has gotten so worked up that they have lost almost total touch with reality!!