Don't feel like any big title that going to come are automatically gets the top rates? Like Street fight 4 even tho the story was bad and the animations was worst it still got perfect scores. Halo reach is basically the same game as ODST and Halo 3 but with some tweaks they alway getting perfect scores. I think it the game company who bribe the magazine and game media to increase sale. It could be happening for all we know they'll increase on new games. Everything we see is not the reality...but a conspiracy