Point in case : One of the most recent viral stunts by Microsoft was for a contest in Europe. How lame is that? Very...
Heck, a viral site named Eon8 has recently turned out to be just somebody trying to find out how much attention he could get with a timer yet everyone freaked out about it. People were thinking it was ticking to the end of the world, hackers desperately tried to get in it and I saw numerous threads here in Gamespot about it.
''OMG! WHAT IS TEH EON8???''
Serious ownage when it ended lol.
Anyways, the point I'm trying to make is to not freak out for such crap. If the corporates find out they stop getting attention with such lame stuff they may turn back to actually giving us the info without making us jump through hoops. Nothing is better than a good press release.