Depending on the money your looking at spending you have a few possibilities.
Expensive:
Sony XBR - Are the best LCD's around, hands down. Picture Quality, Brightness, Contrast, this TV is unmatched. You can argue all day and night, but the second you get this thing in your home, you'll be happy you spent the money. The current model is the XBR4, and will set you back $2,999.99 CDN MSRP for a 40 inch.
Cheaper Alternatives:
Samsung/Sharp - If you don't want to spend that much, these two are you best alternatives. Chances are you average person isn't going to be able to tell the difference anyways, so you mid as well save some money and go for the cheaper alternative. 40 inch Samsung LNT4061 will be around $1,999.99. Sony V series LCD panels are made in the same factory as the LNT panels, so your getting a quality screen, it's just the video hardware which will set the two apart visually ... Sharp is quite nice as well, but the sizes are different, 37 and 46, no 40 inch here. 37 inch is around %1,599.99, 46 inch is $2,499.99.
If this is going to be a tv used for Xbox 360 mainly, save your money and buy a sharp. If your a movie guy, and will be watching sports, or doing anything besides game on this tv, buy the Sony. I used to work retail in a big box retailer, and 80% of the customers that came into our store could not tell the difference between a $5,000 plasma tv, and a $1,200 rear projection tv in terms of quality. if you would rather have more money in your pocket vs. the best tv in the market, get a samsung or a sharp. On the other hand, they both pale in comparison, and if your looking for outright quality, but don't care about what it will do to your back account, get the Sony.
It also helps to know somebody that can hook you up with a good price.
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