We were watching the Daily Show last night when a Grand Theft Auto IV commercial zipped past us on TiVo fast-forward. Strangely, the Boyfriend (who is not a gamer) stopped, rewound, watched the thing, and then paused and looked at me. "Do we need to get the new Grand Theft Auto game?" I asked. He got that funny look on his face he sometimes gets when he wants things and said "...maybe."
I wonder if his friend at work got it yet--the mild-mannered one who they nicknamed "CopKiller" after GTA3 came out...
Several people on our gay gamers board and on my friends lists have made borderline- to fully-obsessive comments about it.
It sounds like this time, Rockstar made the game with actual crack cocaine in it. That's my only explanation.