I actually think this is a good Idea. I mean the main purpose for E3 is to allow the game companies to show their upcoming product. I think that this will put the emphasis back on the games, and the products will have to speak for themselves. I think this will help the gaming community to get more pure game info faster, no more of the pointless E3 'reports' which were actually a 'look at the babe-fest and Geekshow' reports. (leave that for Comicon people)