And Wii = DS in that it is only selling it's gimmick and lying to people of its quality of game with gimmicks.NobuoMusicMaker

A gimmick only lasts a short amount of time before people get tired of it. It seems to me the DS seems to be going pretty strong for a while now.

I just finished reading this interview in this month's EGM magazine and I am just amazed at Jack Tretton's arrogance and fanboyism.  He's in total denial of what's happening around him and he makes it seem like Sony has never done one thing wrong.  Some examples:

"EGM: How do you view the Wii?

JT: I think Nintendo is trying to find their place in the market. The early results from what I've seen have been fairly positive, but I don't know if that's the type of machine to take this industry in the quantum leaps that we've taken it over time. Again, are you reaching 100 million consumers worldwide, are you reaching upwards of 50 million consumers in North America, are you attracting new consumers, are you expanding the base? I think we've done a tremendous job of doing that over the last 11 years, and we've done it pretty much singlehandedly. I don't know if (the Wii) ultimately has the horses to do that."

Fairly positive?  Haha, I don't think anyone can argue that the Wii has had the most successful launch out of all the next gen consoles.  Sony would kill to have a launch like the Wii did.  And it's basically a fact that the Wii has expanded the base of video game users.  Everyone and their mother has played the Wii now.

"EGM: How come you weren't really able to push the UMD format with PSP?

JT: The mistake we made in UMD as a movie format was assuming the movie studios understood our consumers and their tastes...that they knew what they were doing. They flooded the market with movies-I don't know that it was necessarily movies that appealed to your consumers. I know it wasn't at prices that appealed to our consumers. (I'd ask these questions) as a consumer: If you're charging me $19.99 for a DVD, why are you charging me $29.99 for a UMD? I'll pay 20 bucks for it-I'd certainly pay 15-but I'm not paying 29. And I'm not buying On Golden Pond.
   What we're doing now is we're going out and trying to educate the studios as to who our consumer is, and what their price tolerances are. We feel that UMD could be a viable format for movies on the PlayStation Portable if it's handled right."

Tretton's comments about UMD left me speechless.  He's actually blaming the movie studios for the failure of UMD because they "flooded the market with movies".  That's priceless.  Did he ever think that consumers didn't want another movie format shoved down their throats just to play the movie on their PSP when they've already bought the exact same movie on DVD? Amazing, just amazing.