Back in the old days, when my friends and I played more table-top games than video games, my parents would often stroll by and ask, "Who's winning?". This question was often met with an indignant look of disgust until one of us would pipe up--"You don't win". At that point the parent would nod their head slowly and walk away to finish dinner or the laundry, or whatever grownups did back in the late 80's. I was reminded of this memory when I heard about the man who 'beat' WoW. Actually, I was reminded of it when I read the title. Now, I know many people are disputing the fact that since he didn't get "B.B. King" he didn't actually beat WoW. But I think the reason he didn't beat WoW goes beyond that. I think we all agree that WoW is unbeatable. I mean that is not the mechanic of the game. The mechanic of the game is to advance, to live and to develop a character that can dominate in the game. The idea is to live and to explore and experience. and perhaps on some level to share. (Although, I would argue that the sharing part is plays a small roll in WoW. If it weren't for raids, there would be not reason to speak with or cooperate with folks at all. And lets face it, closing yourself in your home or room for days on end level grinding doesn't exactly make you the most social person in the world. And no, arguing about the price of silk in the auction house doesn't count.) No, winning isn't a mechanic in the game and that is by design. WoW wants to make sure that you continue to play the game, if you could win, you might log-off. It's just icing on the cake that WoW is such a good game that you want to log off and indeed, you don't want to win. And the man who beat WoW? I'm sure there are new cheevos for him to chase created in the next few weeks. Ones that are harder and more time consuming to get to. I'd like to see WoW come up with an aging variable. So that as characters progressed they got older. I don't care about the relationship to real hours vs game hours. Someone else could figure that out. But I like the idea that a character have a purpose or at the very least a sense of urgency. That a characters need to accomplish was driven more by knowledge that their time in WoW had a limit and not driven by a lust for achievements. Or perhaps that a characters worth wasn't just measured by what they had amassed, but rather by what they had left behind. B