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Anylizing the Video Game Industry

I just finished reading the article on Miyamoto's interview, and that got me thinking, what's Sony's approach to games?

Microsoft is a computer based company. They've been developing computer games for a long time. Since online gaming was born on th PC (I think it was... Though the online service for the SNES comes to mind, but that was a japan exclusive. whatever the case, it was refined on the PC) Microsoft had a lot of time to figure out what went into a successful online community. So now, their main selling point is just that, join an online community and play games with your buddies (or complete strangers) even if they live in Canada (I live in So. California, Canada is far away for me).

Nintendo has been in the business for a long time; so they know how to spot trends, they know what sells, and they know how to market video games. They've been making handhelds for a while now, too (that's why the DS was successful, they know how to make a fun portable, and they already have the knowledge of what has to go into said portable(a 3-hour game of Lumines, anyone?)). So, Nintendo's handle is both on the go gaming, and "back to your roots" gaming-that is, a return to when gaming was no-frills fun.

So I got Nintendo's and Microsoft's philosophy, what's Sony's?