Let's face it: even though the PS3 is a respectable piece of hardware, it is far from the smashing success that Sony bragged it would be. Pricey hardware at launch, and a paucity of system-selling exclusive titles hindered the system early on, but even now that both have been more or less remedied with price cuts and new SKUs, as well as the release of some truly great exclusive titles, PS3 sales continue to lag far behind their competitors. Here are 10 things that the PS3 needs in order to become truly competitive during this console generation.
1. Better online integration
Sure, the Playstation Network comes free of charge, but the current online implementation is broken, or at least far inferior to Xbox Live. The inability to easily find other gamers, the difficulty with online matchmaking (look no further than Warhawk's woes), and the inability to chat and message with people playing other games really reduce the usability of the service. The fact that Home is being delayed again doesn't help the cause, but the application still will not remedy the legitimate issues with the online service outlined above. It's not too late for Sony to make an integrated Live-style online service a reality... it's just a software update away.
2. A better online marketplace
The Playstation store is slow, clunky, and just doesn't have much to offer compared to the Wii store and the Xbox Live marketplace. The availability of economy games is a great idea in theory, but even at $3, some of these games aren't a very good value. Furthermore, offering demos of every downloadable game is sure to increase sales. I was intruiged by Calling All Cars, but I wasn't about to spend $10 to find out if I'd like it. A demo would really help consumers make an educated purchase. On the 360, I have purchased a ton of games I didn't expect to like after playing the demo.
Also, the noticeable lack of movie and music downloads seriously places it at a disadvantage. The Xbox Live Video Marketplace has become one of the best options for users to download HD movies at a reasonable price, thus forgoing high Blu-Ray and HD-DVD disc prices, and ofsetting the relative difficulty in finding readily-available HD rentals at even large video rental outlets.
3. More exclusive titles
Yes, this problem is being fixed. Heavenly Sword, MotorStorm, and Ratchet and Clank are great games, but none are system-sellers. On the way, we have Uncharted and someday we may see Metal Gear Solid 4 and Gran Turismo 5. The problem with the library right now is that none of these games by themselves are enough to warrant a purchase of a PS3, especially if you own a 360.
4. More compelling cross-platform releases
Much like #3 above, the relative lack of quality of cross-platform titles on the PS3 is hurting sales of games. Despite the theoretically more powerful hardware, PS3 titles often look worse than their 360 counterparts, though this is becoming less and less the case. Also, the lack of achievement points means that many multi-system owners will choose the 360 release over the PS3 release by default.
5. Timelier release dates
Now, this really is in the hands of the third parties, but right now, there is little incentive for publishers to release the PS3 version at the same time as the other console versions. Maybe this is due to the difficulty in programming for the PS3, but when you have marquee titles on the PS3 coming out three or more months after the 360 version, it's a problem. Most people aren't willing to wait that long to play the next big game.
6. Restore backwards compatibility
It's a shame that Sony decided to cut backwards compatibility out of the new budget systems. By their own admission inclusion of software emulation does not significantly increase the cost of the unit, but they're afraid that the ability to play PS2 games is hindering PS3 game sales. This is laughable. What is hindering PS3 game sales is a lack of compelling PS3 games. Fix that, and the problem is solved. The ability to play Gamecube discs hasn't hurt Wii sales, and many would argue that the Virtual Console makes the Wii a more compelling buy. Likewise, the 360 has not suffered because you can play a huge library of original Xbox games. And no one could argue that being able to play PS1 games hurt the PS2... it was a non-issue because the PS2 had excellent games right out of the gate.
Moreover, backwards compatibility is something that many gamers appreciate having. The full-featured backwards compatibility of the Wii allowed me to retire the Gamecube from the gaming shelf, and when I got a PS3, I was able to sell my PS2. Now what happens if my PS3 breaks? Am I going to be forced to buy a new PS2 as well. Sony promised, and even touted backwards compatibility as a strong suit of the system, and I took their word for it. Now, they're going back on their word.
7. Stop supporting the Playstation 2
Yes, I know this may be a bit controversial. Why turn your back on the largest console in recent gaming history, considering the mammoth installed base? But, the simple fact is that Playstation 2 games continue to be released at a fairly healthy clip, and even marquee titles like Madden and Guitar Hero are getting the PS2 treatment. Furthermore, Sony continues to produce new PS2 consoles, and are even releasing a new PS2 bundle. If you want to convince happy Playstation 2 owners that it's time to move on, stop giving them reasons to stay. The system is over seven years old... we got our value out of it. No one is going to cry foul if you stop supporting it in favor of the PS3, just like no one complained when Microsoft quietly put the original Xbox out to pasture.
8. Forget about the Sixaxis and give us our Dual Shock back
Sony made a huge mistake by not settling their issues with Immersion before releasing the PS3. Though they masked their legal woes by explaining that rumble was "last-generation" technology, no one was buying it. They compounded their folly by making the ill-advised decision to integrate motion-sensing technology into the controller, no doubt to compete with the hooplah that was--and still is--the hype about the Wii.
However, the Sixaxis' motion-sensing capabilities have been an unmitigated disaster. There has yet to be a single game in which this feature truly works; Ratchet and Clank has come the closest, but it's still not great. I don't know of anyone who controls Warhawk or MotorStorm with the motion sensing, and it's one of the first things most people disable when playing Heavenly Sword. But, the failure of the controls in those games don't even come close to the fiasco that is Lair. Sixaxis controls single-handedly ruined what could have otherwise been a truly enjoyable game.
The bottom line is that the PS3 controller is not well-suited to be a motion-sensing controller because of the way it is held, and the need to keep using the dozen or so buttons on the controller. Motion controls work for the Wii because the controller is simple and generally held firmly in one hand. Furthermore, the Wii controller has better sensitivity than the Sixaxis.
Luckily, Sony has settled their legal dispute, and the Dual Shock 3 is on the way... just not soon enough. In the meantime, Sony should just forget about motion controls and stop trying to add gimmicks gameplay.
9. Delvier on the promise of Blu-Ray
Not only is the PS3 a high-quality Blu-Ray player, it's also one of the cheapest. But, Blu-Ray has failed to deliver on the promises made early on. What good is all this exclusive studio support if there's nothing to show for it? Casino Royale is great, but where are all the other Bond movies? How about the Disney ****cs? Right now, most Blu-Ray exclusives are mediocre titles that most wouldn't even consider wasting the money to rent. We want the movies we love, not the movies you want to sell to make up for box office shortfalls. Right now, the HD-DVD camp has been going strong, with Universal releasing a ton of catalog titles that people actually want to own. The end result is that I buy HD-DVD over Blu-Ray by a margin of over 5:1. Sony needs to make us need Blu-Ray, and then the PS3 becomes all the more appealing.
10. Stop being so pompous
The only thing people love more than watching an underdog win, is watching the mighty fall. John Romero famously bragged that he was going to make us his b!%@#&s and when Diakatana failed to live up to the hype, he went from the de-facto face of the industry to a has-been almost overnight. Sony flew a little too close to the sun as well with the pre- and post-release hype behind the Playstation 3. A lot of broad claims were made, and few were delivered upon. They laughed knowingly at the high price of the console, figuring that we all trusted the brand enough to spend $700 on promises of what was to come.
As mentioned above, they shrugged off rumble support with a PR spin that totally lacked credibility, and was frankly insulting to gamers. They failed to keep their third parties happy and just assumed that they would remain loyal though the tough times, and ended up losing almost all exclusivity deals. Many of the execs have gone on the record with negative comments about Nintendo and Microsoft that sound less like cogent arguments, and more like sour grapes. On top of that, things they have promised, such as MSG4 and Home keep getting delayed. They wrote a check that they haven't yet been able to cash.
Sony's arrogance and entitlement may have been able to slide if they actually were able to deliver on their promises. As it stands, all they have done is made themselves the preferred target for negative press, and that's started a vicious cycle that they will now have to work doubly hard to break. They've chilled out a little bit, as I think they've begun to learn their lessons in humility. But, some of the members of the Playstation team need to remember that they're speaking on the record, and need to choose their words more carefully.
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